Demi Lovato, Imagine Dragons frontman Dan Reynolds, Cythia Erivo, Busy Phillips and other artists appeared in a video speaking on the importance of respecting pronouns beyond Pride month.

GLAAD, in partnership with Universal Music Group, released the video on June 30, the last day of Pride month.

It features LGBTQ musicians, celebrities, activists and allies, who introduce themselves one by one, stating their name and then their pronouns.

“The new video aims to sheds light on the importance of pronouns for trans and cisgender people,” GLAAD said in a blog post. “Using someone’s correct pronouns and addressing them in a way that’s consistent and true to who they are is a form of respect.”

“Using the correct pronouns for trans and nonbinary youth is a way to let them know that you see them, you affirm them, you accept them, and to let them know that they’re loved during a time when they’re being targeted by discriminatory anti-trans state laws,” it added.

“UMG and @GLAAD have partnered with some friends to share the importance of respecting pronouns not just during #PrideMonth, but all year long,” UMG wrote on Instagram.

(Photo: Hollywood Records)

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