The Weeknd has invested in Songfinch, a Chicago-based startup that allows people to buy personalized songs from artists.
The startup has raised nearly $2 million from investors, which include The Weeknd, Atlantic Records CEO Craig Kallman, The Weeknd’s manager and Founder and CEO of SALXCO and XO RECORDS Wassim “SAL” Slaiby, Reverb founder David Kalt, School of Rock CEO Rob Price and Recycled Paper Greetings co-founder Michael Keiser.
“Songfinch gave me the opportunity to send an extraordinary musical gift that proved so moving and emotional for all the people I sent it to,” Kallman said in a statement. “The creativity and impact of this service is truly remarkable and I had no hesitation becoming an investor.”
According to Songfinch, the platform allows users to choose the style and mood of a song as well as share “stories and memories,” which one of the company’s curated artists use to create personalized lyrics.
The company then will have a custom song written, recorded and delivered within three to seven days. A song costs $249.
The company was co-founded by John Williamson, Rob Lindquist, Scott Kitun and Josh Kaplan.
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